Our Story


Greater Goods offers affordable luxuries with a charitable twist. Located in the popular Eat Street neighborhood of Minneapolis, this cozy little shop was founded in 2013 by husband-and-wife team Lauren and Joel Gryniewski and is the flagship store of stationery brands Old Tom Foolery and Modern Lore. You can find these brands in our online shop under Classic Greater Goods!

In 2019, Greater Goods passed into the hands of me: Kellie Lager! I was happy to carry on Lauren and Joel’s legacy of giving back a portion of the shop’s proceeds to a different local organization each year. Past recipients have been: 

2014: MCAD Youth Art Programs
2015: St. Stephan’s Human Services
2016: Walk-in Counseling Center
2017: Safe Hands Rescue
2018: Blind, Inc.
2019: TBD! 


I’m a Minnesota wood artist who is currently balancing a full-time job with an environmental nonprofit, managing Greater Goods, and making art out of my parents’ garage (my dad pretends not to be thrilled, then turns around and buys me tools). Basically, I’m always covered in paint and sawdust, and my two favorite games are “Is that paint or a bruise?” and “Oh crap, am I bleeding again?”. Needless to say, I have a whole drawer in my cabinet devoted to wound care. 

When it comes to making things, I’ve always had a “I could probably do that” mentality. So when I had an idea to make art out of wood for my mom’s Christmas gift, I thought “I could probably do that”. Little did I know that it would turn out to be the kind of passion that has me getting up at 4 a.m. and working until I have to ask myself, “When was the last time you consumed something that wasn’t coffee?” 

You can see my work under the “Handmade by the Owner” section of our online shop, online in my Etsy shop, Moonlit Forest Art, or by stopping in to the store! One of my pieces is usually hanging about.